Jewellery: The Rebirth of An Icon


Imagined and designed by Karl-Friedrich Scheufele, the new Alpine Eagle sports chic timepiece collection is a state-of-the-art reinterpretation of the St. Moritz, the first watch created by Scheufele in 1980.

Driven by his passion for the Alps and by the lofty power of the eagle that reigns supreme there, the Alpine Eagle collection stays true to Louis Sullivan’s principles of harmony which dictate that “form follows function”. 

Crafted from an exclusive, ultra-resistant and light-reflecting metal named Lucent Steel A223, it beats to the rhythm of a Chopard chronometer-certified movement.

Alpine Eagle back detail
Alpine Eagle back detail

Nature, The Premier Artisan

Now co-president of Chopard, Karl-Friedrich Scheufele’s Alpine Eagle collection presents a design that is both refined and contemporary, featuring a wealth of references to the Alpine eagle and its biotope.

Its rock-like textured dial evoke an eagle’s iris, its hands call to mind the raptor’s feathers and the cold glinting steel is reminiscent of glaciers.

The gently tapered Alpine Eagle bracelet comprises a single ingot-shaped link, topped by a raised central cap. The case is distinguished by a protrusion protecting the crown engraved with a compass rose, an instrument that has helped adventurers find their way since ancient times.

Today, it becomes the emblem of contemporary eagles capable of choosing the right direction in the pursuit of their destiny.

Alpine Eagle back detail
Alpine Eagle back detail

High-Quality Finishing and Sophistication

Alpine Eagle’s round bezel is punctuated by eight screws, grouped in pairs at the four cardinal points. Their slots are set at a tangent to the circle of the bezel, a sign of high-quality finishing and sophisticated aesthetic purpose.

These screws also serve a technical function by guaranteeing the water-resistance of the watch to 100 metres.

All Alpine Eagle’s flat surfaces are satin-brushed, a finish carefully crafted to create light effects further enhanced by polished chamfers. The hours and minutes hands, like the hour-markers, are coated with Super-LumiNova® Grade X1 to enhance nocturnal legibility.

Like the snow, torrents and rock of the Alps that inspired Karl-Friedrich Scheufele and change their appearance according to the light conditions, Alpine Eagle constantly alternates between polished and matt finishes.

Issued from the time of its launch in ten references in steel, gold, bi-material or diamond-set gold, Alpine Eagle is a particularly rich collection, available in unisex models in two different 41 mm and 36 mm diameters.

Alpine Eagle is dedicated to contemporary eagles, the aspiring men who outperform in their daily lives and whose vision inspires and elevates. With foresight and determination, they act on the challenges of tomorrow and are innately aware of the importance of the environment.

Look out for more on the magic of making this timepiece on the Sawubona website.

For more information on where to get this beautiful timepiece visit Picot and Moss online or check out the Chopard Boutique at the V&A Waterfront.


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