It’s hard for small businesses to get exposure. In an effort to lend a hand African technology company Yoco wants to encourage everyone to support all small businesses, experience their neighbourhoods and #ShopTheStreets this festive season.
The company is using its campaign budget a little differently, buying small business products, exposing their brands to thousands and giving away their amazing merchandise totally free.
“Everything in the Instagram shop is free, you just need to follow, and post on why you should win the merchandise or vouchers from one of the many small businesses in our community,” says Katlego Maphai CEO and Co-Founder of Yoco.
“We didn’t want a campaign that was about us – we wanted a campaign that heroed our merchants and their products over the festive season.”
Uplifting Merchants Everywhere
Yoco is a South African Point of Sale payments provider at the forefront of payment democratisation in South Africa that builds tools and services to help small businesses get paid, run their business better, and grow.
@YocoShopTheStreets, in partnership with VISA is the free Instagram shop that is giving back this festive season – uplifting merchants to reach everyone.
Harnessing Technology for Good
“For a company that is built on innovation, we believe campaigns that deliver value to our merchants are what will set us apart in the long term,” adds Maphai, “Our merchants believe that Yoco’s platform enables growth and brings people closer together.
“This Instagram shop will showcase merchants nationally even if they are in a quiet street in PE. It’s about harnessing technology for the greater good. For Yoco, this means building small business.”
Want to support brave South African entrepreneurs? Visit Shop the Streets on www.yoco.com/shopthestreets”
Yoco’s Instagram store, @YocoShopTheStreets will be open from 25 November to 24 December 2019.