In a wave of continued growth, the CURIOCITY Africa footprint expands up the coast of Cape Town. CURIOCITY Africa welcomes two new properties into their portfolio in Blouberg Western Cape.
CURIOCITY will now operate SALT, a -5 star boutique guest house and an adjacent property, “SaltyCrax Backpackers“, a charming backpackers hostel in the surfing and kitesurfing haven of Blouberg.
“We’re evolving for both the well-heeled and barefoot traveller! Our expansion into new venues as management partners means we can add our authentic flavour into all elements of operations, partnerships, collaborations, marketing and management.” – says Bheki Dube, Founder of CURIOCITY Africa.
The enormous benefits of networking and having partners on the pulse of innovation in the hospitality industry are the recipe for success; independent property owners look for synergy when partnering with hotel management companies, and having aligned values is critical to operational growth, refinement and revenue.
“This partnership with CURIOCITY provides for good stewardship, early identification of changing trends, innovation and expertise that will lead to market leadership; we’re excited about the passion Bheki and his team will bring to this project!,” comments SALT and SaltyCrax Property Owner, Carla Ferreira.
A Sophisticated Hybrid Hotel
The CURIOCITY Africa model is positioned as a sophisticated hybrid hotel offering backpacker and hostel-style ‘dorms’, luxury private rooms, wellness-retreat style getaways, urban penthouses and stylish boutique guesthouse accommodation in South Africa.
The group is known for creating spaces that come alive with ambience and energy- naturally, the approach to re-energising these properties will be focused on collaboration and experience, fully embracing the surrounds – tapping into lifestyle experiences for beach lovers, surfers, SUP Boarders, kitesurfers, and wellness enthusiasts.
Look out for private dining events, artist residencies, surfing, beach clean-ups, co-working days, yoga, fireside gatherings, corporate retreats and workshops as CURIOCITY injects culture and soul into these venues on the West Coast.