Franschhoek has long been synonymous with world-class wine, drawing visitors to its celebrated estates, cellar doors and vineyard-lined landscapes. But just three kilometres beyond the village centre, another craft tradition is quietly making its mark.
At Hey Joe Brewing Co., Belgian-inspired brewing takes centre stage inside a striking working brewery built around a rare 1961 copper brewhouse imported from Belgium. One of only three historic “De Halve Maan” brewhouses still in operation worldwide, it offers visitors a chance to experience authentic craft brewing in an environment where the production process is as much a part of the attraction as the beer itself.
Located alongside the @Franschhoek Hotel, the brewery is open daily, inviting guests to enjoy tastings, relaxed dining and a behind-the-scenes glimpse of the brewing process. The gleaming copper kettles and fermentation tanks are fully visible from the taproom, creating an immersive experience where visitors can watch the next batch being brewed while sampling the current one.
Seven distinctive Belgian-style beers to discover
The brewery’s range celebrates classic Belgian styles while incorporating local character. The core collection includes an easy-drinking Blonde Ale, a crisp Lager, and a vibrant Session IPA layered with tropical notes of mango, citrus and guava. Seasonal offerings keep the line-up fresh throughout the year, with winter bringing a rich Belgian Stout and a balanced Pale Ale featuring caramel, honey, and stone-fruit notes. Summer introduces lighter styles, including a refreshing Belgian Wit infused with coriander and orange peel, alongside a Belgian Cherry beer that delivers a delicate balance of sweetness and tartness.
While beer is undoubtedly the headline act, Hey Joe Brewing Co. has evolved into far more than a tasting room. The family-friendly venue caters equally to beer enthusiasts, casual diners and weekend visitors looking for a relaxed day out in the valley. Children are well accommodated with a dedicated play area complete with jungle gyms, allowing parents to linger over lunch or a tasting flight while younger guests stay entertained.
From casual lunches to weekend getaways
The restaurant serves breakfast to guests staying at the neighbouring @Franschhoek Hotel before transitioning into a casual dining destination for lunch and dinner. The menu features everything from hearty steaks and burgers to lighter seasonal dishes, making it an easy stop whether you’re spending the day exploring Franschhoek or settling in for a leisurely afternoon.
The brewery’s industrial architecture has also made it an increasingly sought-after events venue. Exposed brickwork, polished copper, stainless steel brewing equipment and stained-glass details provide a distinctive setting for weddings, corporate functions, celebrations and product launches. With indoor and outdoor spaces accommodating between 30 and 120 guests, the venue offers a memorable alternative to more traditional function spaces.
“People come to Franschhoek expecting wine, and they should, this valley does it brilliantly,” says brewmaster Etienne Louw. “But we’ve spent years building something different just down the road. Every beer we make is properly artisanal, brewed right here in a copper brewhouse you can stand next to and watch. Whether you’re a local popping in for the afternoon or staying next door at our hotel, it’s a proper day out, good beer, good food, and somewhere the kids can run around while the adults take in the view.”
For visitors looking to extend the experience, the neighbouring @Franschhoek Hotel offers an ideal base, with mountain and vineyard views completing a destination that proves Franschhoek’s appeal extends well beyond its celebrated wine route.
In a valley renowned for its vineyards, Hey Joe Brewing Co. offers a refreshing reminder that craftsmanship comes in many forms, and that sometimes the most rewarding discoveries are found just beyond the obvious.
